SIMULACRA FOR CONSUMER RESEARCHERS

Unlock deeper
behavioral
insights—no new
respondents, just
your existing data

Look beyond responses to behaviors—uncover the
“why” behind consumer decisions and purchase drivers

Turn old data into new answers.

Instantly update and enrich past consumer studies without new surveys

Integrate new behavioral insights into existing studies without running new, costly fieldwork.

Simulate complex consumer journeys and decisions with Conditional Generation— powered by your existing data.

Keep consumer insights up-to-date with real-time behavioral modeling and prediction.

How Simulacra Works for

Consumer Researchers

1

FROM CONSTRAINT TO OPPORTUNITY

What if you could pinpoint when price beats quality—how would that reshape your product strategy?

2

FROM LIMITATION TO LIBERATION —IN REAL TIME

Simulacra uncovers how perceptions, context, and behavior truly connect.

3

MODEL COMPLEX MARKETS— WITH DATA YOU ALREADY HAVE

Predict real consumer reactions with your existing data—like a crystal ball for decision-making.

BEHAVIOR-CENTRIC UNDERSTANDING

Access the
Inaccessible

SYNTHETIC CONSUMER MODELING

Simulate real behavior to uncover motivations and decision drivers.

CAUSAL RELATIONSHIP MAPPING

Go beyond correlation—see what truly drives consumer choices.

BEHAVIORAL PREDICTION

Forecast responses to products or messages before you invest.

FOCUS ON WHAT MATTERS

Analyze, Optimize, Confirm

HARD-TO-REACH CONSUMER INSIGHTS

Scale rare segments to significance—no extra recruitment needed.

BEHAVIORAL HYPOTHESIS TESTING

Test motivation theories without new qual research.

DYNAMIC CONSUMER JOURNEY MAPPING

Map full purchase journeys using expanded data from your current research.

REDUCE THE RISK OF NOT KNOWING

De-Risk Consumer Insights

MOTIVATIONAL DRIVER ANALYSIS

Simulate realistic behaviors and attitudes—even with small or niche samples.

DECODING BEHAVIORAL SIGNALS

Spot shifting preferences early to adapt messaging and positioning fast.

UNDERSTAND CHOICE ARCHITECTURE

See how attributes and messages shape decisions—boosting precision and conversions.

Because the future is simulated.

Simulacra Synthetic Data Studio is an AI platform for predictive real-time synthetic data generation and causal scenario modeling. Generate realistic data that replicates and enhances your prior consumer behavioral research studies using the data you already have.

Products Synthetic Data Studio Services Roles Consumer Researchers Market Researchers Brand Managers Product Developers Platform Proprietary Trustworthy & Safe Cost Effective & Efficient Scalable Data Inputs Expanded Database

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Contact

Simulacra Data
200 Water St,
Suite 2314
New York, NY 10038

PRODUCT DEVELOPERS

CONSUMER RESEARCHERS

BRAND MANAGERS

MARKET RESEARCHERS