LOOK INTO YOUR DATA, NOT AT YOUR DATA

The only real time AI-powered synthetic data platform built for researchers, by researchers

Find solutions that work for your brands, consumers, products, media & markets...
in minutes, not months.

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RUN ADVANCED SCENARIOS
Change any variable and see the cascading effects  across the entire dataset
COMPLEX CONDITIONED DATASETS
Simply ask for the results  you want to see and the  platform will show you the.
EXPANDED  
DATASET
Expand the input data  by an initial generation  of 3X or 5X or even 10X

WHO USES SIMULACRA?

Product Developers

Optimize new products
under development

Market Researchers

Get insights from existing
research in seconds

Brand Managers

Find effective brand-
intrinsic marketing strategies
for new product launches

Consumer Researchers

Turn old data into new
answers—without the need
for new surveys

SOC 2 Type 2

Simulacra Synthetic Data Studio is the only Causal AI platform for real-time
predictive scenario modeling - powered by high-fidelity synthetic data.

Generate realistic data that enhances your
prior consumer behavioral research studies
using the data you already have

Health & Body Care

Causal synthetic data generation gives your team the hindsight, insight, and foresight to run high-impact scenario models from the data you already have.
+ Read more
With the Synthetic Data Studio, use Conditional Generation to integrate new knowledge, boost or rebalance specific consumer cohorts & demographics, and parameterize desired behavioral attributes into a new synthetic dataset – allowing you to run what-if scenario models, discover causal relationships, and make new, up-to-date, predictions from prior research in real time.
Use it for concept, campaign development & testing, product sensory optimization, pricing/promo effectiveness, package design optimization, deep target cohort analysis, eliminate voter sampling bias…so much more.

Advertising & Marketing

Causal synthetic data generation gives your team the hindsight, insight, and foresight to run high-impact scenario models from the data you already have.
+ Read more
With the Synthetic Data Studio, use Conditional Generation to integrate new knowledge, boost or rebalance specific consumer cohorts & demographics, and parameterize desired behavioral attributes into a new synthetic dataset – allowing you to run what-if scenario models, discover causal relationships, and make new, up-to-date, predictions from prior research in real time.

Political Polling

Causal synthetic data generation gives your team the hindsight, insight, and foresight to run high-impact scenario models from the data you already have.
+ Read more
With the Synthetic Data Studio, use Conditional Generation to integrate new knowledge, boost or rebalance specific consumer cohorts & demographics, and parameterize desired behavioral attributes into a new synthetic dataset – allowing you to run what-if scenario models, discover causal relationships, and make new, up-to-date, predictions from prior research in real time.

Consumer Packaged Goods

Causal synthetic data generation gives your team the hindsight, insight, and foresight to run high-impact scenario models from the data you already have.
+ Read more
With the Synthetic Data Studio, use Conditional Generation to integrate new knowledge, boost or rebalance specific consumer cohorts & demographics, and parameterize desired behavioral attributes into a new synthetic dataset – allowing you to run what-if scenario models, discover causal relationships, and make new, up-to-date, predictions from prior research in real time.

HOW TO UNLOCK INSIGHTS FROM CONSUMER AND MARKET DATA

1.

The Data Studio revolutionizes how market researchers unlock insights from consumer and market data.

TRADITIONAL RESEARCH CHALLENGES

  • DATA COLLECTION: Design the survey, recruit panelists, run the study - and hope there are statistically significant results.

  • ANALYSIS: Send the data to your analytics or data science team - and hope they prioritize your work, understand the study, and use the right methods for your report.

  • TIMING: Urgently remind other teams of the deadline for launch.

  • LIMITED FLEXIBILITY: Spend weeks perfecting your segmentation, only to have someone ask "But what about Gen Z digital nomads who...?" the day before presentation. (Have Gen Z data? Simulacra can model this.)

2.

What Makes The
Data Studio Different?

  • REAL-TIME DATA EXPLORATION: Instead of waiting, researchers can can now analyze data instantly.

  • DYNAMIC SCENARIOS: No need for new data collection — researchers can explore unlimited “what-if” scenarios from your prior research.

  • NO CONSTRAINTS: Freed from limits like sample sizes or the need for strict statistical significance.

3.

Core Features
of The Data Studio

  • ON-THE-FLY TESTING: Adjust variables and test new hypotheses in real time.

  • CHASE EMERGING SIGNALS: When new trends appear, researchers can investigate immediately.

  • EXPLORE DEEPER: Spot unexpected patterns and explore them further without starting a new study.

  • UNDERSTAND CONSUMER BEHAVIOR: See how changes in variables influence consumer preferences and purchasing decisions.

4.

Transforming the
Research Process

  • FROM RIGID TO AGILE: Move from fixed, step-by-step processes to a flexible, adaptive workflow.

  • MAP VARIABLES: Identify causal relationships between inputs (e.g. price, packaging, ad spend) and outcomes (e.g. purchase intent, brand loyalty).

  • ISOLATE DRIVERS: Determine which variables directly influence outcomes versus those that are nearly correlated.

  • SELF-SUFFICIENT RESEARCH: No need for outside support from data science teams — researchers can directly explore, model, and visualize their own studies and scenarios.

5.

Who Benefits—and How?

  • RESEARCHERS GAIN AUTONOMY:
    Everyone, and anyone, can use the platform to explore infinite scenarios in real time.

  • MANAGERS USE SMALL DATA FOR BIG DECISIONS:
    Generate statistically valid insights from small samples - without any loss in accuracy.

  • EXECUTIVES MAKE BETTER DECISIONS:
    Find what your competitors can't - see the path to success with actionable insights predicted from your data.

6.

Why It Matters

  • SPEED & AGILITY: Data-driven business can only move as fast as their analytics.

    GREATER CONTROL: Researchers have the power of a full data science team at their fingertips.

  • COMPETITIVE EDGE: AI is changing the world. Simulacra keeps you ahead of the curve.

Schedule a Demo Now

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